Remember the futurist tome “Future Shock”?  In his celebrated 1970 book,  Futurist Alvin Toffler examined trends in the 1960's and predicted that change would overwhelm people, the accelerated rate of technological and social change leaving them disconnected and suffering from "shattering stress and disorientation" – i.e. future shocked.   It was a great phrase and we'll borrow from it suggesting that U.S. consumers are in the midst of an accerlated rate of change in consumer services that could fairly be called " Consumer Shock".