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it's not about the money
the oil industry is worth somewhere around a cool trillion dollars. it's not about hurting them financially. we can't. but we can show them we are not mindless little drones and that we are capable of acting independently of their desires. if you want to say "people will just buy gas tomorrow" that's fine. but don't talk down to people by saying "think it through." your logic is what has perpetuated the historical profits of oil companies. the feeling of inevitability they want you to feel in your gut. oh, there's nothing we can do. we need oil. and even if i stopped buying gas someone else would make up for it. huh, guess i'll just keep going about my business, oblivious to the world around me. guess nothing ever changes. guess technology never advances or things that were previously thought to be necessities ever become obsolete. big oil is looking out for our interests after all, we might as well put our faith in them.
flavaflav is right: you don't have a clue