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Boycotts
Selecting a specific company for a boycott is not a easy decision. ExxonMobil is an easy target because of their size, but locally other majors such as Union76 and Shell almost always have considerably higher prices.. Some suggest buying only at independent stations, but their prices are not always the lowest. The only grassroots solution I see is buying gas at the lowest price stations regardless of brand. If everyone used fueltracker, price shopped, and considered every fill-up as a vote with dollars, then maybe we have a chance of getting high price stations to compete.
Disclosure: Yes, I own shares in XOM and BP, but I need dividends to buy gas